Frederick Vallaeys is Google’s AdWords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He first got involved in search marketing in 1998 when he ran campaigns on Goto.com. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords’ core features in addition to those related to new and traditional media.

Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor’s degree in electrical engineering from Stanford University.

Frederick has spoken at numerous search marketing conferences in the United States and abroad including Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, PubCon and the Online Marketing Summit (OMS). He has contributed his search marketing expertise to trade books like “AdWords for Dummies” and McGraw-Hill’s “Advertising and Promotion” text book. 

He has appeared on NPR, ABC News, PBS, Fortune Small Business and many other news outlets to explain how AdWords can be a main driver of success for companies.

He also has presented about online advertising to MBA programs worldwide, including at Stanford University, University of St. Gallen and Santa Clara University.

Class : Paid Search Planning