John Heaukulani, a.k.a. @JohnMischief, is a Co-Founder/Executive Editor/Social Media Guru of @SINNERmag the World’s first print magazine to blend Print Media with Mobile/Web/Social Media through the use of QR codes placed throughout the ‘zine. These QR codes make every ad and story an interactive or “SINNERactiveTM” experience delivered directly to the reader’s smartphone. His success in Social Media with SINNER led him to be tapped by Larry Ruvo and John Wittig of Southern Wine & Spirits of Nevada to design, implement and co-ordinate the Social Media Strategy for SWS-NV. The resulting program @SWSknows was so successful it is being adopted and implemented as the National model for Southern Wine & Spirits of America. Through SINNER and SWS, Mischief has met with business owners who are struggling with understanding the ever-changing social media landscape. He consults with them to set-up, monitor and market their businesses through the popular social media channels with an emphasis on Location Based Marketing applications.

Class : Location Based Marketing