Mark Wallrapp

Mark Wallrapp joined Facebook as Director of National Accounts in October of 2008. He has been primarily dedicated to the direct response business on the west coast. Prior to joining Facebook, Mark was a member of The Weather Channel mobile team focusing on advertisers looking to take advantage of emerging technologies in mobile. Mark’s first role in digital was at Yahoo as a member of the Global Sales team helping U.S. Based companies expand their global footprint.

Tim Ash

Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.

Tim is a highly regarded conference presenter and chairperson of the Conversion Conference event series. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

Jason Mendenhall

Jason Mendenhall currently serves as the Executive Vice President of Cloud for Switch. He oversees the United States InterCloud Exchange (I.C.E.) and is responsible for the development and market introduction of new products and services into the Switch Ecosystem. Previously, he was the co-founder of Verde Communications where he built the company from the ground up to its eventual sale to Sparkplug, Inc. For over 15 years, Jason has served as an executive for global-enterprise level companies in the telecommunications, software, and technology consulting industries. His depth and breadth of experience in working where technology and business intersect give him a unique perspective on the issues impacting entrepreneurs, enterprise executives, and technology practitioners. He holds a B.S. in chemical and fuels engineering from the University of Utah, is member of the UNLV College of Engineering Advisory Board, serves on the board of the Technology Business Alliance of Nevada and is member of the Open Data Center Alliance.

Simon Heseltine

Simon Heseltine the Director of SEO for AOL. He is responsible for organic search and training across all AOL Inc. properties including TechCrunch, Engadget, Huffington Post, and Patch.com In his previous position as Director of Search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences around the world, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university’s Digital Media Management Program.