Session: App Strategies
Brian Best is the Corporate Vice President of E-Commerce for the Boyd Gaming Corporation, which owns and operates 17 destination casino and entertainment properties across the United States. Brian leads the development and execution of all online, mobile, and social strategies for the company. He and his team are responsible for the integration of offline and online marketing programs; focusing on driving online room and ticket sales, developing multi-channel loyalty communications, and promoting brand awareness for the Boyd Gaming portfolio.
Brian also led the development of Boyd Gaming’s award winning line of “B Connected” digital products. B Connected Online and B Connected Mobile were recognized in 2011 by the American Gaming Association (AGA) winning awards for Best Website and Best Mobile Application respectively. In 2012, B Connected Online received top honors winning the prestigious Gold “Stevie” at the International Business Awards, while B Connected Mobile was honored with the Silver “Stevie” behind AT&T. Both products are also finalists in the travel category for the upcoming American Business Awards later this year.
Brian is a graduate of the University of Puget Sound’s School of Business, and has worked in the gaming and hospitality industry for over 20 years. Prior to his tenure at Boyd Gaming, he managed digital marketing teams and developed award winning programs for American Casino & Entertainment Properties, Caesars Entertainment, and The Wellbridge Company. Brian was recently named to Las Vegas’ 40 under 40, and is a recognized industry expert and regular presenter at gaming and hospitality conferences.