Session: App Strategies
Brian Roth is the Director of Advertising Sales at Tapjoy. Brian lives and breathes mobile, app discovery, and brand engagement. A veteran of performance-based digital marketing, Brian currently helps advertisers (big brands and small app developers alike) utilize Tapjoy’s in-app mobile advertising platform. His work spans product marketing and media buying across many models (CPM, CPC, CPL, CPA) and channels.