Session: Mobile Madness
Jeff Hasen is the Chief Marketing Officer of Hipcricket. Named a top Chief Marketing Officer on Twitter, Jeff Hasen builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.
One of the most frequently quoted voices in mobile and social media, Jeff is the author of the new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.
Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. Jeff is a member of the Consumer Best Practices committee.
As CMO, he saw Hipcricket to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Macy’s, Nestle and Clear Channel, among hundreds of others.
For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.
Through his “Moments of Trust” lessons, he teaches marketers to interact with consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion. More at jeffhasen.com.