Session: Selling Inside

Jim Nichols is the Vice President of Branding for ROI DNA. Jim brings more than 20 years of branding and strategy experience to ad:tech NY, including many years defining and implementing strategy in both the performance and brand marketing spaces. He has developed and built highly successful brands in more than 90 consumer and business categories, both domestically and globally.

Some of the brands Jim has helped develop include ABCDaytime, BankOne, Betty Crocker, Cablevisions, Cap’n Crunch, Clorox, Darden Restaurants (Olive Garden,Red Lobster), Hyundai, Kodak, Microsoft, Ofoto, Oracle, Pfizer, Radio Shack, Sega, Showtime, SOAPnet, Suave, Virtual Makeover, and Wachovia. He holds a BA in US History from the University of Pennsylvania and an MBA in Marketing from the University of Chicago.