Session: Monetizing Your App Audience
Jon Potter is the President of the App Developer’s Alliance. Potter is responsible for The Alliance’s organizational development, program planning and executing its strategic agenda. He brings to the position more than 30 years of experience in building and managing coalitions; policy advocacy, political consulting, strategic planning and legal issues.
Potter founded the Applications Developers Alliance after 12 years as the executive director of the Digital Media Association, which represented pioneering digital media companies such as Apple, Pandora and Amazon.com, from 1998 to 2009.
Prior to his career in industry associations, Potter was a senior vice president at the government relations consulting and investment advisory firm Columbus Newport LLC. Before that, he was an associate attorney at D.C. law firm Weil, Gotshal & Manges, where he specialized in policy and government relations work on issues such as digital copyright. Potter launched his advocacy career while a law student at New York University, managing political and non-profit fundraising from his dorm room.
Potter holds a bachelor’s degree in political science from the University of Rochester and a juris doctor degree from New York University School of Law.