Session: Content Marketing and PR
Kevin Wilk is a veteran in the advertising industry with 20 years of experience and has been involved with sales and business development within the Internet arena at technology and media companies since 1996. He is currently responsible for the business development and the go-to-market strategy for PR Newswire‘s ARC product. Prior to PR Newswire, Kevin was the Sr Agency Development Director for Yahoo! He was responsible for managing the company’s Western agency team and focused on developing and servicing strategic relationships with key advertising agencies, search engine marketing companies and search tool providers.
Prior to Yahoo!, he was the Business Development Manager at Eyeblaster, a rich media provider, where he opened the NW office. Kevin developed and managed the company’s relationships with agencies and publishers growing business by 200%. Before Eyeblaster, he was responsible for integrated programs and sponsorship sales as the category lead for MSN in the business-to-business and technology space. He was a pioneer for online advertising beginning with Microsoft Sidewalk. He has also led teams at technology start-ups NebuAd and SearchIgnite.
Kevin received his B.A. in Political Science from UCLA.