Session: Ad Attribution
Steve is the founder and CEO of Encore Media Metrics, a leading provider of campaign measurement, attribution and reporting services for brands and agencies. Encore’s platform enables clients to optimize media spend through deeper insights into performance of paid, owned and earned media, while lowering the cost and complexity of online measurement.
Prior to founding Encore, Steve founded, grew and sold Spur Interactive, a strategic marketing agency that specialized in digital marketing and advertising. In this role Steve planned and managed interactive campaigns for leading brands, including FedEx Office, Continental Airlines and ConocoPhillips, to name a few.
With a background in marketing, software and finance, Steve is a thought-leader and expert practitioner in measurement and attribution of online media. Since 2006, Steve’s team has been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating demand for brands.
Steve is a frequent industry speaker and contributing author of numerous articles on digital strategy, advertising, social media and measurement. Steve frequently shares insights, case studies and presentations on the Encore blog http://Attribution101.com and at http://slideshare.net/stevelatham
Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. He is active in the business and non-profit communities and recently received the coveted award of “world’s best master” by his two dogs.